White House Conference on Aging
This once per decade event is coming up. See how you can get involved.
Making Diabetes Affordable
/in Aging & Senior Marketing, Diabetes, Healthcare Marketing/by Duff ReiterActually, I am talking about the cost of diabetes testing equipment. For years the cost of testing strips has bee so high that insurance companies carefully monitor monthly usage to make sure that they are not paying for anything beyond what the doctor prescribed. Most diabetics who are serious about their care tend to use […]
Islet Cell Implantation Research
/in Diabetes, Healthcare Marketing, Market Research/by Duff ReiterType I diabetes destroys the islet cells that deliver insulin to the body. It's not fair. No matter how well I take care of my diabetes, in diet and exercise, the disease is relentless. If I could simply add islet cells back into my pancreas I wouldn't be diabetic any longer. Easier said than done. […]
What To Keep And What To Let Go
/in Aging & Senior Marketing, Online and Social Marketing/by Duff ReiterWe are in the midst of a major remodel. We are splitting our two-story classic Victorian home into two flats. One of the first obstacles to overcome in getting ready to move from a two-story house to a one-story flat is dealing with the amazing amounts of "stuff" we have stashed into every nook and […]
Watching the Apple Watch
/in Diabetes, Healthcare Marketing, Online and Social Marketing/by Duff ReiterOne very cool feature of the Apple watch is the ability to check and graph my blood sugar levels. As a diabetic, having this essential function right on the watch is great. I can also share the graphed information with my physician who is looking for trends in my management of my diabetes. I like […]
Trends in Healthcare and Reducing Costs
/in Aging & Senior Marketing, Customer Insights, Healthcare Marketing, Online and Social Marketing/by Duff ReiterThe cost of healthcare this year will remain at historic lows. For 2013, healthcare costs rose 3.6%. For 2014, the rate of increase will be similar. There are several important trends that will help keep costs contained. First, digital tools enable a more "do it yourself" approach to managing one's healthcare. Second, price transparency is […]
Siemens Exits the Hearing Care Industry
/in Hearing Health Marketing/by Duff ReiterMostly when I write about hearing aids it's about how the products work and what kind of benefits they offer consumers. Or, I try to explain how changes in the retail distribution of hearing aids will affect consumer satisfaction. Ultimately this story may have a similar outcome but it's about high finance, initially. Siemens, one […]
Bee Patrol Diagnostic Team
/in Diabetes/by Duff ReiterThat sickly sweet smell of an undiagnosed Type I diabetic is the key. Researchers are actually training bees to identify undiagnosed diabetes. Sound rediculous? A waste of taxpayers' money? It actually may save millions of lives as a very low cost detection device in remote areas. The honey bee as physician's assistant.
Apple Announcement as a Healthcare Issue
/2 Comments/in Aging & Senior Marketing, Customer Insights, Diabetes, Healthcare Marketing, Online and Social Marketing/by Duff ReiterApple made two big announcements yesterday, from a healthcare technology perspective. It introduced the iPhone 6 which features several new health apps, and the Apple Watch which contains an accelerometer, heart monitor, and links to the iPhone GPS. Both the Watch and the apps are riding the trend of enabling consumers to take control of […]
Why Healthcare Costs Don’t Need to Continue to Rise
/in Aging & Senior Marketing, Customer Insights, Healthcare Marketing/by Duff ReiterThree trends are converging to bring down healthcare costs: price transparency, adoption of Electronic Healthcare Records and mobile technology. According to Bernard Tyson, CEO of Kaiser, capitation encourages cost reduction with no drop off in care. The Kaiser way does not involve price transparency for patients other than their monthly insurance cost. Kaiser keeps costs […]