East Bay United: Still the Late Night Basketball Favorite

Friday night, October 3rd, Berkeley Late Night Basketball kicked off its fall season with a new lineup of six teams rather than four. The idea is to add more competition to a league that East Bay United has dominated for the last several seasons. While there are a couple of intriguing new teams who have recruited some of […]

Public Policy: Bridging Profit and Non-Profit Worlds

For the most part, our work is done for clients, however, we feel compelled to participate in public policy issues, from time to time. In this spirit we conduct original research, on our dime, to dig deeper into topics that interest us. One area where we have contributed is in our role as a bridge […]

Case Studies

Case studies demonstrate how we think about client problems and how we address them. I have included several here that you may find interesting. Practice Management Survey Report is a recent study, done with an eye towards moving the practice of audiology and hearing aid dispensing towards a more technologically sophisticated approach to managing patient care. […]

Verve Expertise by Industry

Hearing, Audiology & Otology. Wide and deep experience with both big and small companies including Miracle-Ear, Bernafon, and Zounds Hearing. Branding studies, product launches, positioning, market research, product development and usability, competitive analysis, account planning, creative testing, advertising, direct marketing, and in-store marketing. Both sales channel and retail marketing. Work includes interaction with physicians, hearing […]

What We Do

The core of our expertise is marketing intelligence and effective communications. We realize that client needs vary. Some need the complete package, others very specific and discrete services. We offer a flexible approach that may include any or all of the following: Account Planning Competitive Analysis Customer Insights Customer Segmentation Direct Marketing Focus Group Moderation […]

Late Night Basketball

For those of you who may not follow basketball as fanatically as I do, let me do a little explaining about the Late Night Basketball phenomenon. Apart from the NCAA and the NBA, there are leagues in most major cities, where there is mad competition between teams that often feature elite players who played college […]