ASA Presentation on Practice Management Tools and Technology

John Luna and I presented the results of our Practice management survey report at the national meeting of the American Society on Aging on Friday, April 29th. The study has generated a lot of discussion in the audiology profession. We plan to do some follow up specifically around the use of social media and the CRM […]

Hearing Industry Practice Management Survey Now Available

In June of this year, 2010, we fielded a national survey with the goal of taking the pulse of both audiologists and hearing instrument specialists on the subject of practice management. Over the past 5 years, the issue of how to manage the business side of hearing aid dispensing has become increasingly important, especially to […]

Cheap vs. Cheap Chic

Consider this an op/ed piece on the nature of value. Let's be honest. All of us like to get stuff cheap. This is true no matter how discerning the customer is, and in fact, the most discerning customer loves to separate the wheat from the chaff while paying chaff prices. Wal-mart is cheap. So is […]

Finding the Verve in Your Marketing

We don’t want to be sold; we want to be loved. So how should you go about getting us consumers to buy what you are selling? We want to be loved, but we also love it when businesses get it right: with their products, with their services, with their understanding of who we really are […]