Much has been written about concierge healthcare. And there are numerous successful practices not the least of which is One Medical. The idea is to structure the entire process in a way that makes sense to a specific type of healthcare consumer. One Medical caters to a youngish professional who prefers to handle everything digitally other than the actual time with the doctor. It works for this group.
What about a mobile version of this? You know, doctoring via an Uber-like interface. You feeling sick? Contact the doctor with your mobile and she/he comes running to wherever you are in a matter of minutes. Sounds good. In theory.
As a Type I diabetic, I have medical issues that come up more often than the typical patient. I may have an episode of low blood sugar while at the gym. I may be traveling out of state and realize that I forgot to bring my insulin with me. (Both of these have happened to me.) Boy, would it be great if I could use an app on my phone to get a pharmacy or physician to take care of me! It's more complicated than you think. Here is the story of a physician who ran his own mobile clinic using his phone as the patient touchpoint.