Wal-mart Makes Healthy Foods More Affordable

It's not often that I have kind words for Wal-mart but they are joining forces with Humana to offer what they are calling "preventive care in its purest form": healthy food at a lower price. Humana members will get a 5% credit on 1300 food items, all of which are healthy and nutritious. Soaring childhood obesity rates and bad nutrition of all kinds can be mitigated somewhat with education, however, if a Big Mac costs a lot less than a home cooked meal using healthy ingredients, guess which one is the preferred meal for most families? While I realize that health insurance companies have a strong incentive to keep their members healthy for underwriting purposes, I still tip my hat to Humana and Wal-mart for offering a program with real financial incentives for healthy eating. Check it out.

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