Ad Age pubished an interesting article on the changing consumer perceptions about what they want vs. what they need. They want a spa treatment but they need internet connectivity. They want designer clothes but they need a mobile phone. A health club membership would be nice but routine healthcare is essential. They want a pet sitter but they absolutely need a vacation. Check out the chart below for some more interesting insights.
https://vervemarketing.com/wp-content/uploads/2021/10/SMALLlogo.jpg 0 0 Duff Reiter https://vervemarketing.com/wp-content/uploads/2021/10/SMALLlogo.jpg Duff Reiter2011-11-16 16:34:222021-10-30 21:36:01Want vs. Need