Why Branding Matters in Politics

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        Last night's debate between Senators Obama and McCain underscores the importance of branding in politics. One of the classic mistakes made by owners of brand names is to veer off the essence of the brand in trying to be all things to all people. McCain has dumped his brand in favor […]

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East Bay United: Still the Late Night Basketball Favorite

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Friday night, October 3rd, Berkeley Late Night Basketball kicked off its fall season with a new lineup of six teams rather than four. The idea is to add more competition to a league that East Bay United has dominated for the last several seasons. While there are a couple of intriguing new teams who have recruited some of […]

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