What We Do
The core of our expertise is marketing intelligence and effective communications. We realize that client needs vary. Some need the complete package, others very specific and discrete services. We offer a flexible approach that may include any or all of the following:
- Account Planning
- Competitive Analysis
- Customer Insights
- Customer Segmentation
- Direct Marketing
- Focus Group Moderation
- Market Research Design & Execution
- Marketing Plan Development
- Marketing StrategyProduct/Brand Positioning
- Online Marketing
- Product Launches and Relaunches
- Social Media Marketing including Facebook Ads
Each of these services overlaps, to some degree, with the others. Direct marketing and online marketing, in addition to driving qualified leads, feeds the segmentation scheme and often uncovers customer insights. Brand positioning requires market research and competitive analysis. A successful product launch includes usually draws from all of the services outlines above. We certainly don’t have all the answers but we usually know where to get them.